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    Ziggo Dome and Ziggo to extend their partnership for 10 more years

    A common fund for innovative concerts and events

    7 juli 2022

    Ziggo Dome and Ziggo are extending their collaboration. Since the opening of the Ziggo Dome in 2012, Ziggo has been connected with this Amsterdam concert location as the eponymous partner and the main sponsor. After a successful ten-year partnership, both parties have decided to remain connected for another ten. In the years ahead, they will not only continue their collaboration but enhance it. Ziggo is expanding its customer programme and, together with the Ziggo Dome, is establishing a fund to enable the staging of new concerts and innovative events in the coming years. These will include new music concepts such as 'The Tribute - Live in Concert' and special presentations of sporting events in the Ziggo Dome.

    The Priority customer programme, which was introduced last year for loyal Vodafone and Ziggo customers, will be given a more prominent role in the near future. For example, customers will be given priority when booking concert tickets for certain events, and will enjoy other benefits such as a special Priority entrance, their own cloakroom, or a complimentary drink upon arrival.

    Ziggo Dome and Ziggo will announce other new initiatives in the autumn.

    Ten years of hits
    Danny Damman, commercial director at Ziggo Dome, says, “Back when we were choosing a main sponsor, we were looking for someone who strives for the ultimate customer experience, just like we do. And that certainly describes Ziggo. We are now celebrating our tenth year together. During those years, we not only celebrated musical hits but also brought people together from very different backgrounds. For us, Ziggo is more than just a sponsor: they’re a partner who makes it possible for us and our renters to reach a large number of music lovers. Not just in person through concerts in the Ziggo Dome but also through Ziggo TV channels, such as the Suzan & Freek concert that was broadcast on Channel 13. We look forward to continuing our shared growth in the years ahead.”

    An unforgettable experience
    Marcel de Groot, Consumer Market Executive Director at VodafoneZiggo, says, “We are happy that, together with the Ziggo Dome, we will be able to keep making connections for the next ten years. A visit to the Ziggo Dome is, and will continue to be, an unforgettable experience. The partnership fits with our broad selection of entertainment and gives us the opportunity to offer loyal customers even more rewards. By expanding our Priority loyalty programme, among other things, we are able to make unique events possible and to offer our customers an even greater experience.”