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    Ajax and Ziggo extend main sponsorship until 2025

    29 oktober 2021

    Ajax and Ziggo have extended their long-term partnership by another two years. With this new extension, Ziggo will be the main sponsor of Ajax until at least 2025.

    The partnership between Ajax and Ziggo will continue to focus on providing exclusive Ajax content on Ziggo Sport and offering benefits to fans of the club. The latter will be intensified with immediate effect via Priority, the new customer programme of Ziggo and Vodafone. Through this platform, fans will be given access to special experiences at Ajax and ticket promotions for matches. No changes have been made to the other conditions and details of the collaboration.

    Menno Geelen, commercial director AFC Ajax: "Ziggo has been on our shirts since 2015 and it is safe to say that this partnership is getting better and stronger every year. We are grateful to Ziggo for the support they have already given us and for the confidence they have in our future. When, in 2025, we will be looking back on 10 years of main sponsorship, I am sure we will look back with satisfaction on the sport successes we shared and on the way our fans have benefited from our long-term cooperation."

    Marcel de Groot, executive director consumer market VodafoneZiggo: "We are proud of the extension of our main sponsorship and see that the appeal of Ajax is only increasing. Ajax will therefore play a major role in our new Priority customer programme, alongside our other partners such as Ziggo Dome and MOJO. We are very much looking forward to letting our customers experience the magic of Ajax on an even bigger and better scale than before, with ticket deals and all kinds of unique experiences throughout the season.”